About Us

We are a black-owned, Canadian fashion and lifestyle brand, fully committed to delivering premium quality and affordable products. 

We believe in the liberation and empowerment of black people, the uplifting of black children, the success of black enterprises and the allyship of the races.

Our brand is focused on strengthening black identity by promoting positivity and pride, as well as investing in the community. 

We have two avenues of community investment: 


  1. Commitment to the black artists by providing commission opportunities, creating a platform for wider visibility and providing grants and seed funding to emerging black artists and groups of artists.
  2. Commitment to supporting black amateur hockey players by donating and fund raising for hockey equipment and training to help improve their game. 



More campaigns to come. Join us on this journey